How business can tackle deforestation

Yes, deforestation free products are possible

"Collaborate effectively with suppliers and NGOs, understand policy and enforcement trends"

Yes, that's part of how it's done. 

The other part is around redesigning tracking and traceability systems, reformulating incentives and a whole lot of other work. 

Removing deforestation related supplies, suppliers, components and products from your supply chain is a really tough task.

Thanks to increasing mapping technologies, raised understanding of just how little natural forest is left and its value to people, biodiversity and the climate, companies are starting to take serious action.

The change since I started following this area back in about 2002/3 is astounding. In policy and now target terms (and increasingly performance terms) we've seen progress made more in this space than in some other areas of sustainable business. It's hard to be exact but some of the changes are incredible. 

Think about Asia Pulp & Paper's commitments, and the increased pressure on APRIL. 

Consider Wilmar's targets. Mondelez's aims, the anti-deforestation objectives set by Mars, Nestle, Unilever.

And under the big brand radar smaller but important companies, such as in clothing, packaging and publishing, are changing how they view - and tackle - these issues. 

Greenpeace have played a major role in helping make all this happen. So have TFT, whose role is not as clearly understood, or appreciated, as it might be. WWF, Canopy and the Rainforest Action Network have also been important actors.

Most of the above companies and NGOs are coming together on October 28-29 in London to discuss all this, what it costs, what it means, and where next for them, and other industries. 

I hope you can come and join us. It will be both fascinating, and a great learning experience for us all. More details are here, I promise you this is worth a minute to take a look at. 
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