Your corporate video isn't cool. Here's one that is

Two minutes of authenticity. Check it out.

(OK so they are non-profit, but there's no reason a for-profit couldn't seem this real, is there?)

Update: Looks like Google make sure you can't view this in Chrome, not sure about IE, so best view it in Mozilla Firefox, the browser that doesn't spy on you. You should see the page screenshot below, and then click on the video

NB: With no connection at all, this is also really interesting: "Zappos says goodbye to bosses"


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