A useful 'attributes' checklist

Here are attributes many of us value in co-workers, bosses, employees, friends and vendors:

  • Honest
  • Punctual
  • Curious
  • Proactive
  • Flexible
  • Thoughtful
  • Generous
  • Fun
  • Committed
  • Respectful
  • Organized
  • Interested
  • Creative
  • Likable
  • Positive
See the rest of the post from Seth Godin here. 

As he argues, these attributes also apply to brands, or should. 

It's worth a read. 
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