It's hard to escape history: New Pharma movie "Fire in the Blood"

Remember the pharma aids drugs "scandal" of the late 1990's to 2000/1?

Well, now the movie is out.

Fire in the Blood opens this week in London. Here's the blurb about it:

"An intricate tale of 'medicine, monopoly and malice', FIRE IN THE BLOOD tells the story of how Western pharmaceutical companies and governments aggressively blocked access to low-cost AIDS drugs for the countries of Africa and the global south in the years after 1996 - causing ten million or more unnecessary deaths -  and the improbable group of people who decided to fight back."

I haven't seen it yet so I can't comment on how good it us. 

However accurate the movie is, the point to remember is this: It doesn't matter how long ago a scandal happened, it can come back to bite at any time in technicolour.

Responsible business practices and sustainability strategies, and particularly stakeholder engagement, can help prevent this happening. Here's a useful publication that shows how.

This case of big pharma shows how hiding behind lawyers can backfire for many years afterwards.

Pharma companies such as GSK have responded well to this agenda (too late for some critics of course) but movies such as this usually fail to reflect this.

Documentary makers often make these films some years after companies have become part of the solution rather than key players exacerbating the problem (remember Blood Diamond).

That may be frustrating for some business executives but is just a fact of life.

Incidentally, for readers with access to Netflix, they have a really good selection of 'activist' documentaries available on demand, accurate or otherwise.  
An intricate tale of 'medicine, monopoly and malice', FIRE IN THE BLOOD tells the story of how Western pharmaceutical companies and governments aggressively blocked access to low-cost AIDS drugs for the countries of Africa and the global south in the years after 1996 - causing ten million or more unnecessary deaths -  and the improbable group of people who decided to fight back. - See more at: http://fireintheblood.com/#sthash.OtXkK2sJ.dpuf
An intricate tale of 'medicine, monopoly and malice', FIRE IN THE BLOOD tells the story of how Western pharmaceutical companies and governments aggressively blocked access to low-cost AIDS drugs for the countries of Africa and the global south in the years after 1996 - causing ten million or more unnecessary deaths -  and the improbable group of people who decided to fight back. - See more at: http://fireintheblood.com/#sthash.OtXkK2sJ.dpuf
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